Some specialists say whether or not the rumors that Samsung may cancel the Galaxy S22 FE mannequin if it had been to come back out as a mannequin, it’s now too late as there can be extra of older telephones that are simply nearly as good. Nonetheless, despite the fact that it didn’t launch an FE cellphone this 12 months, they agree that it is senseless for Samsung to eradicate the road altogether.
Final month, rumors circulated that Samsung had determined to cancel the S22 FE cellphone, suggesting that the corporate was not engaged on it. The corporate has renamed its Galaxy Lite telephones within the final two years and has launched two Fan Version telephones. In an announcement on the time, Samsung stated it had “nothing to share” in regards to the rumors.
Earlier this 12 months, the Galaxy S21 FE impressed rather a lot and is in the long run a stable different to the smaller Galaxy S22 and the costly S22 +. In actual fact, the S21 FE confronted rumors that it will even be canceled because of chip scarcity late final 12 months, however Samsung determined to delay and promote the cellphone only a month earlier than the S22 sequence.
Jitesh Ubrani, analysis supervisor for the IDC international system tracker, says he wouldn’t be stunned if Samsung lastly canceled the S22 FE and pointed to Samsung’s current determination to scale back cellphone manufacturing estimates for 2022 by 30 million.
“Samsung is at the moment having a difficulty with the stock construct up over its portfolio of telephones, and the FE sequence just isn’t very differentiated from the remainder of the checklist,” he says.
He additionally doesn’t essentially assume that chip scarcity is a motive why Samsung desires to cancel the FE line.
“The scarcity of chips for cellphones tends to have an effect on the decrease finish of the spectrum and retains the FE removed from that,” he says.
Samsung’s pricing problem may have an effect on the S22 FE launch
Ubrani notes that Samsung could have made the error of taking too lengthy to launch the most recent FE “as a result of when the FE was launched, the common S sequence was already diminished sufficient to be similar to the FE, nevertheless it did higher Specs offered. “
“Samsung shouldn’t make the identical mistake once more, and in the event that they had been to launch a brand new FE, it will be smart to launch it quickly after the S sequence,” he says.
Anshel Sag, a senior analyst at Moor Insights & Technique, agrees, including that the S21 FE did nicely due to the worth it delivered and that he can “see the identical factor once more this 12 months, provided that Samsung has no means will make the S22 extra inexpensive usually. ”
Sag doesn’t essentially assume Samsung will determine to cancel the FE line, and in the event that they did, “it was solely as a result of they had been anxious about promoting the S22. [line] if it launches doubtlessly. “
Avi Greengart, president and lead analyst at Techsponentialk, says the S20 FE was Samsung’s response to the pandemic and that “Samsung launched its excessive launch value on the S20 in spring 2020.”
“Within the fall of 2020, the Galaxy S20 FE matches in completely with the high-quality house in Samsung’s premium lineup and has bought exceptionally nicely. With later Galaxy S21 and S22 telephones, Samsung has diminished the entry level to $ 800, leaving much less room for the Galaxy turns into. S21 FE. In lots of markets, final 12 months’s mannequin continues to be obtainable for a cheaper price, and Samsung was in a position to merely substitute the official one, substitute the aim and value level of the FE: nice worth by utilizing final 12 months’s know-how mixed at a diminished value.
So as to add to this, Greengart additionally doesn’t assume that chip scarcity is a viable motive to cancel a line.
“Chip shortages and provide chain administration are an excellent motive to simplify everybody’s product line proper now, however when there is a robust want for a product, you do what you’ll be able to to satisfy the demand,” he says.
No, Samsung doesn’t take any aspect of OnePlus in a strategic change of its lineup
It might be assumed that if Samsung cancels its S22 FE, it may imply that it’ll utterly lose its FE lineup. This transfer might be in comparison with the change within the OnePlus technique on its cellphone lineups.
For a little bit of perspective, final November, Android Central reviewed OnePlus inner paperwork that confirmed the corporate’s new subdivision of the smartphone portfolio by sequence and area. For higher-end telephones, the corporate plans to launch a brand new flagship tier of telephones worldwide, with the brand new R sequence. Android Central initially introduced that OnePlus would abandon a T-Sequence cellphone in late 2021, as an alternative of releasing a cellphone named OnePlus 9 RT in choose areas.
Regionally launched mid-range telephones embrace the North and North CE sequence. The North N sequence, that are a few of the finest finances Android telephones, will stay the one finances sequence bought in North America.
Legend has it that whereas it’s doable that Samsung stole a web page from OnePlus with the FE sequence, it could not simply need to eliminate it based mostly on the success of the S21 FE.
Ubrani, alternatively, thinks it isn’t truthful to say that Samsung is taking a aspect of OnePlus.
“The North American market, usually, doesn’t help an especially vast number of fashions and value ranges. From a value and have perspective, there are various choices from Samsung itself which are just like the FE, so the FE actually solely appeals to these to have an S-Sequence however not need to pay the value for the flagship variations, he says.
Samsung must be strategic to launch the FE if it plans to
Regardless of the case, if Samsung had been to launch this cellphone, Sag thinks it ought to accomplish that when it is vacation time to get optimum gross sales.
“I feel an FE normally makes probably the most sense earlier than the vacations when persons are in search of items for family and friends and are slightly extra value acutely aware,” he says.
Sujeong Lim, a analysis analyst at Counterpoint Analysis, agrees and says the “optimum timing for the discharge of the S22 FE is mid-October, a month after the brand new iPhone was launched in September.”
“On this case, it could be in demand in main markets throughout the vacation season to draw premium Android customers earlier than launching the S23 sequence,” she says.