The Bookseller – Information – Hodder & Stoughton launches guide membership with TfL

Hodder & Stoughton is partnering with Transport for London (TfL) to launch the TfL E book Membership subscription service, providing commuters three e-books a month.

Introduced at a launch occasion at London Bridge station on July 26, the service will enable prospects to select from three curated e-books every month, together with new and discounted releases, alongside entry to particular creator content material, reductions additions and anticipations of future info. launch.

BBC Radio 2 presenter Sara Cox kicked off the headlines of the month throwingSimon Reeve’s bestseller Step-by-step and Solar harm by Sabine Durrant, all printed by Hodder & Stoughton.

“Something that promotes studying, on the best way to work or wherever, is incredible,” Durrant stated Bookstoreat launch. “And it is incredible to be one of many writers for the discharge. In case you do the identical journey again and again it could actually get fairly boring and but for those who get misplaced in a guide the Tube stops to cross and also you’re there earlier than you recognize it. Fewer persons are on the Tube now, you possibly can sit down – you possibly can flip one thing that might be a chore into one thing pleasant.”

E book membership members can even take pleasure in reductions on different Hodder & Stoughton books in addition to unique content material.

The month-to-month subscription prices £4.99 every month and offers prospects credit score to redeem towards a library of e-books. Every e-book will signify one in all three classes, which fall into crime/thriller, fiction, and non-fiction. Lots of the titles might be new releases. Prospects can obtain their chosen guide every month to their telephone or different machine utilizing the devoted TfL guide membership app or learn it on-line utilizing the scheme’s web site. Three new titles are added to the library on the first of every month. Members may have a rolling month-to-month subscription that they’ll cancel at any time.

TfL workers can even be concerned within the guide membership and may have a separate one too.

Hodder & Stoughton Advertising and marketing Director Vickie Boff added: “When TfL approached us [suggesting] the potential of a guide membership we had been very excited as a result of as publishers we’re determined to learn that studying neighborhood. We noticed an enormous alternative to advertise our books, our authors, and create a neighborhood for folks. It’s a actually constructive message to learn and has a really lovely power.

“These days, wifi is in nearly each station, and e-books appeared like a extremely good strategy to embrace as many individuals as potential. What we have tried to do in our choice is to function books which have carried out nicely. and digital. Could be very attention-grabbing.”

The scheme is a part of a drive to encourage prospects to return to the transport community after the pandemic noticed numbers fall. Julie Dixon, TfL’s director of buyer and income, stated: “Due to the pandemic, persons are clearly beginning to get again on the community, touring to the workplace just a few days per week. We all know that folks prefer to spend time studying, so it is about bringing a little bit pleasure and pleasure to their journey.” She added that TfL had approached a lot of publishers with the thought however felt that Hodder & Stoughton was “the very best match”.

Readers are inspired to share their ideas and studying experiences with one another as a part of the TfL E book Membership neighborhood by utilizing #TfLBookClub on social media.

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