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Sprinkles founder Candace Nelson reveals the quilt of her new e-book about her entrepreneurial journey

Sprinkles founder Candace Nelson reveals the quilt of her new e-book about her entrepreneurial journey
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Sprinkles founder Candace Nelson reveals the quilt of her new e-book about her entrepreneurial journey

Sprinkles founder Candace Nelson reveals her book cover

Sprinkles founder Candace Nelson reveals her e-book cowl

Dan Deaner

Candace Nelson is on the brink of share her secrets and techniques Candy Success in a brand new e-book — and PEOPLE has an unique first have a look at the quilt.

The entrepreneur — who created beloved cupcake store Sprinkles and Pizzana, a California-based pizza chain — will launch her e-book Candy Success: A Easy Recipe to Flip Your Ardour into Revenue on November 8. The e-book is on the market for pre-order now.

“Proper now, individuals are rethinking profession {and professional} function greater than ever earlier than,” Nelson, 48, a former funding banker, tells PEOPLE. “I used to be there as soon as, and after the company world spit me out, I made a decision to take a chance and begin the world’s first cupcake bakery, Sprinkles.”

The e-book’s cowl contains a pink velvet cupcake with Nelson’s signature buttercream swirl and Sprinkles sprinkles on high.

Sprinkles founder Candace Nelson reveals her book cover

Sprinkles founder Candace Nelson reveals her e-book cowl

RELATED: Candace Nelson’s Snickerdoodle Creme Brulee

“I discovered my true calling as an entrepreneur and have by no means regarded again. I wish to assist others make their large goals come true,” provides Nelson. “Within the Candy Successdispel the parable that entrepreneurship is reserved for the elite, and share the teachings I discovered as a first-time founder, in addition to the instruments and framework that can assist you take your thought from a ardour undertaking to a enterprise enterprise.”

Nelson can even share her “recipe for fulfillment,” strolling readers via the creation of Sprinkles, in keeping with a press launch.

The Sugar Rush decide and government producer “push again the kitchen door to disclose errors, missteps and classes discovered the arduous means. Now, for the primary time, she is providing her teachings and roadmap to success to pave the way in which for others.” the press launch states.

RELATED: A Pastry Chef’s Information to Fixing Any Cake Fail (Like What to Do If It Sticks to the Pan)

Nelson, who can be the writer The Sprinkles Baking E bookshe guarantees that whereas she’s “coping with the icing, there isn’t any sugar-coating” the teachings she’s discovered alongside the way in which.

She can even delve into tips on how to create your private model, construct a robust firm tradition, harness the facility of natural advertising and marketing, and consider financing choices.

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“Studying from Candace is like taking a crash course in creativity, innovation and arduous work. A must-read guide for any aspiring entrepreneur!” Reese Witherspoon, who based her personal firm Hi there Sunshine, shared in an announcement.

Candy Success: A Easy Recipe to Flip Your Ardour into Revenue might be launched on November 8.

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